Media in Wichita Falls, Texas

Wichita Falls, TX is a city of about 104,000 people located in north central Texas near the Oklahoma border. Despite its modest size, Wichita Falls has a surprisingly robust and varied media landscape. In this local guide, we’ll explore the different forms of media available in Wichita Falls, including newspapers, television, radio, and online outlets.


The primary newspaper in Wichita Falls is the Times Record News, which has been publishing since 1887. The Times Record News puts out a daily print edition available by home delivery or at newsstands around town. They also have a website at where you can access breaking news and e-editions of the print paper.

Some key things to know about the Times Record News:

  • It has a daily circulation of about 18,000 copies
  • It is owned by Gannett, a national media company
  • It provides local news, sports, business, lifestyle, and opinion content

Some other print publications available in Wichita Falls include:

  • Wichita Falls Tribune – A smaller daily newspaper focusing on local news.
  • The WFSU Review – A weekly arts and entertainment guide.
  • Prime Living Magazine – A monthly lifestyle publication for seniors.


For local television news and programming, here are the main options in Wichita Falls:


The CBS affiliate in town, KAUZ is owned and operated by Quincy Media. Their local newscasts include:

  • News Channel 6 at 6 (weeknights at 6PM)
  • News Channel 6 at 10 (weeknights at 10PM)

KAUZ also airs popular CBS programming such as 60 Minutes, NCIS, and The Late Show with Stephen Colbert.


The NBC affiliate serving Wichita Falls is KFDX, owned by Nexstar Media Group. Their news programs include:

  • KFDX 3 News at 6 (weeknights at 6PM)
  • KFDX 3 News at 10 (weeknights at 10PM)

NBC primetime shows like The Voice, Chicago Fire, and Saturday Night Live air on KFDX.


KSWO is an ABC affiliate owned by Gray Television that broadcasts local news including:

  • KSWO News at 6 (weeknights at 6PM)
  • KSWO News at 10 (weeknights at 10PM)

Popular ABC programming like The Bachelor, Modern Family, and Jimmy Kimmel Live are carried by KSWO.

In addition to these major network affiliates, Wichita Falls also gets some independent stations including KJBO-LP and KJTL.


With its mix of music, talk, and news, radio continues to be a popular medium in Wichita Falls. Here are some of the top local radio stations:

KWFS-AM (News Talk 1290)

For local news, talk and discussions, check out News Talk 1290. Their programs include:

  • The Glenn Beck Program
  • The Dave Ramsey Show
  • Coast to Coast AM
  • Local morning and afternoon drive programs

KYYI-FM (104.7 The Ranch)

104.7 The Ranch plays hit country music from stars like Luke Bryan, Carrie Underwood, and Blake Shelton. They’re the top country station in the market.

KFLP-FM (Rock 94.5)

Rock 94.5 cranks out classic and mainstream rock hits. You’ll hear bands like Aerosmith, Van Halen, Foo Fighters, and more.

Some other popular stations include classic hits station KYYI-FM 106.7, adult contemporary outlet KNIN-FM 92.9, and oldies/throwbacks on KOLI-FM 94.9.

There are also a variety of religious, Spanish language, and college radio stations broadcasting in Wichita Falls.

Online/Digital Media

In addition to traditional print and broadcast outlets, Wichita Falls has a growing number of online and digital media sources. is a local news and culture site covering the city. It features local breaking news, blogs, business listings, events, and more. It’s a good site for staying in the know on all things Wichita Falls.

Wichita Falls Moms Blog

This is an active local blog focused on parenting, family activities, health, education and lifestyle content relevant to moms in the Wichita Falls area.

Wichita Falls Subreddit

The Wichita Falls subreddit is a localized digital community on the discussion website Reddit. Residents discuss local happenings, seek recommendations, and share area news.

Local News Websites

The websites of local TV stations and newspapers like provide 24/7 access to local reporting. They also often feature community calendars, photo galleries, and other useful info.

Media Jobs and Training

For those interested in careers in media and communications, Wichita Falls has some good options:

  • Midwestern State University – Offers undergraduate degrees in mass communication with emphases in advertising, journalism, public relations and more.
  • Vernon College – Provides associate degrees and certificates in radio and television broadcasting, mass media, graphic design, and related fields.
  • Internships – Many local media outlets offer internships providing hands-on training in reporting, editing, production, sales, and other areas.

So whether you prefer the tactile experience of holding a newspaper, the sound of a familiar DJ’s voice on the radio, or the convenience of 24-hour online news, Wichita Falls offers a little something for all media consumers. With a variety of established outlets and emerging platforms, it’s a diverse media landscape for a city of its size.


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  • Start out heading north on I-44 W. Take exit 1A to merge onto US-277 N/US-281 N toward Wichita Falls. Drive for about 13 miles then use the right 2 lanes to take exit 1A for TX-240 Loop/Kell Fwy toward Downtown/Sheppard AFB. Continue on TX-240 Loop W for 4 miles then use the left 2 lanes to turn left onto Kemp Blvd. In 0.6 miles, turn right onto Dunbarton Dr. The destination will be on the right in 0.3 miles.
  • Begin on US-277 N in Burkburnett. Drive north for approximately 11 miles and take exit 46 for TX-240 Loop W/Kell Fwy toward Downtown/Sheppard AFB. Stay straight to continue on TX-240 Loop W for 4 miles. Use the left 2 lanes to turn left onto Kemp Blvd. After 0.6 miles, make a right onto Dunbarton Dr. 4500 Dunbarton Dr will be on the right side in 0.3 miles.
  • Head west on I-44 W and take exit 46A to merge onto US-277 N toward Wichita Falls. In about 12.5 miles, take exit 1A to get on TX-240 Loop W/Kell Fwy going west. Stay on TX-240 Loop W for 4 miles then use the left lanes to turn left onto Kemp Blvd. Drive 0.6 miles and turn right onto Dunbarton Dr. The destination will soon be on the right after driving 0.3 miles more.